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Macy's Go Red for Women Fund


Macy’s is the founding national sponsor of Go Red For Women, the American Heart Association’s campaign for awareness and prevention of heart disease in women, launched in 2004. Approximately $5.9 million was contributed to the Go Red For Women movement in 2015 through our Wear Red promotion and from our Thanks For Sharing holiday rewards program. Over 12 years, Macy’s and our customers have contributed more than $55 million to Go Red For Women. This contribution has funded research and education efforts that are credited with saving 285 women’s lives every day.

Your Donation Supports

American Heart Association Inc, National Center

The American Heart Association’s mission is to be a relentless force for a world of longer, healthier lives. The organization’s goal is: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality. The Association is the nation's oldest, largest voluntary organization dedicated to fighting heart disease and stroke, powered by over 32 million volunteers and supporters. The AHA is a leading funder and curator of heart and brain research; fights for public health policies; provides lifesaving tools and information; and creates science-based treatment guidelines to help ensure quality health care.

National Women's Health Network Inc.

The National Women's Health Network improves the health of all women by developing and promoting a critical analysis of health issues to influence public policy and support consumer decision-making. The Network aspires to a health care system that is guided by social justice and reflects the needs of diverse women.

The Society for Women's Health Research, Inc.

SWHR is dedicated to transforming women's health through science, advocacy, and education.

Founded in 1990 by a group of physicians, medical researchers and health advocates, SWHR aims to bring attention to the variety of diseases and conditions that disproportionately or predominately affect women. Thanks to SWHR's efforts, women are now routinely included in most major medical research studies and scientists are considering sex as a variable in their research. Read the full history.

Today, SWHR advocates for greater public and private funding for women's health research and the study of biological differences that:

- Affects the prevention, diagnosis and treatment of disease;
- Encourages the appropriate inclusion of women and minorities in medical research studies;
- Promotes the analysis of research data for biological and ethnic differences; and
- Informs women, health care providers, and policy makers about contemporary women's health issues through media outreach,
congressional briefings, public education campaigns, conferences and special events.

Macy's Go Red for Women Fund

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